WHATEVER GAVE YOU THAT IDEA?

In San Francisco, the typical person is not the same as elsewhere in this great country. For one thing, there are over sixty languages spoken in the city.
For another, over one third of the population is of Asian origin.
Less than half the population is 'wasp'.

You might think that marketers and sales wizards would have noticed.

But no.

They have ideas about this place which are not quite in tune with reality, despite which they continue to act as if we are like everywhere else, and meet at least some of their expectations.


GAP. OLD NAVY. VERSACE. VICTORIA'S SECRET.
JUICY COUTURE. ECKO UNLTD. PUMA.
NIKE. LACOSTE. PATAGONIA.
AMERICAN EAGLE.
HELLO KITTY.


All in all, it's a snapshot of your basic gender-bending cross-dressing ultra-cute border-line hermaphrodite.



I do not feel that that represents me.



We need a line of clothing, accoutrements, and outdoor equipment suitable for non-overweight adults who abjure tofu, are between four foot ten inches and five foot eight or nine tall, who occasionally smell of good tobacco or old books, and prefer their caffeinated beverages sold by ANY other place than Starbucks. People who would never eat at McDonalds, Chili's, or TGIF, because those corporations suck.
A glass of wine or whiskey, once in a while.
Not young, hip, or cutting edge.
Normal people.


Please stop suggesting that San Francisco is precisely like the suburbs or Texas, because it's not. That's where 'those people' live.

Silly buggers.



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